Exploiting the Buying Power of Online Chinese Consumers

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According to the International Monetary Fund, China has left behind the U.S. as the world’s largest economy!

With a flourishing domestic economy and the expansion of a prosperous middle class with sufficient disposable income, Chinese consumers are leading the race as the world’s biggest purchasers.

Regardless of their recent economic pre-eminence, many Chinese consumers give preference to western-manufactured goods over local products and brands. Needless to say, they are also ready and willing to spend a little extra to get their hands western products.

Moreover, Chinese consumers are increasingly becoming tech savvy and more inclined towards making online purchases; making China a highly enviable market for a number of western countries.

Online Chinese Consumers: Challenges Faced By Western Brands in China

The western retailers are trying everything possible to get their share in this new and budding market. Although western businesses are quite stable to service Chinese customers, there are certain challenges, particularly when it comes making the right moves in the unfamiliar market.

Online Chinese Consumers

Here are 3 significant challenges that retailers face while entering the Chinese market:

1.     Targeting the Chinese Consumers

This can be a tricky call because the Chinese market is sub-divided into small, varying groups. There is no ‘one-size-fits-all’ marketing message that will work for the Chinese audience. Typically, the best way to move forward is by deciding and targeting onto a specific niche.

For a number of businesses, this also means being on the lookout for suggestions and guidance from someone possessing profound market knowledge and latest market trends to help you discover diverse groups and the idyllic way to reach them.

2.     Reaching the Chinese Consumers

Once you cross the hurdle of targeting a certain set of audience, the next challenge is to decide on how to reach them in the most effective manner. Today, reaching consumers online is usually the best way; but that also involves multiple considerations depending on the habits, lifestyles and purchasing patterns. Again, this is another place where all-embracing understanding of the Chinese market can help you save time, money and efforts while guaranteeing that your message will reach the right people at the right time and create the right impact.

3.     Language Barriers and Localization

In order to have a strong influence on the Chinese audience, you must implement the right localization strategy involving translation of written text and audio to establish a ‘connect’. A strong domination of your target audience’s language is therefore essential. Learn about their expectations and establish a relationship with them, employing experienced and professional English to Chinese translators and interpreters.

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