Latest Blog

Chinese localization business growth

How Does Chinese Localization Help in Business Growth?

The 21st-century entrepreneur will agree with us that globalization is indispensable in business growth where companies – to thrive in the global economy – should have an actionable strategy for international customers.

October 16, 2017
chinese translation projects

How to Make Project Management Easy with Chinese Translation

Managing a Chinese translation project is not a walk in the park. It takes a focused, intentional project manager to get things done to ensure the requirements are met. If it’s your first time to work with a translation agency and clueless on what documents or even where to start, you’re not alone.

October 9, 2017
mobile app in China market

How Do You Promote a Mobile App in China? (Part 2)

Editor’s Note: This is the second installment in our two-part blog series on mobile app marketing. In the first post, we shared 3 marketing tactics that you app developers can explore.

October 4, 2017

5 Effective Chinese Copywriting Techniques that Relate to Customers

Chinese copywriters should always consider the characteristics of their target market when writing advertisements. Aside from the talent, marketing skills are required to ensure that the original texts are communicated in a way that’s engaging to Chinese customers.

September 28, 2017
medical device localization chinese

How Can Medical Companies Promote Their Services on China Internet?

China is eager to boost its healthcare efforts in the next few years. According to China Daily, “China will invest 400 billion yuan ($61 billion) by 2020 in a number of medical-related projects.”

September 21, 2017

Best Ways to Promote a Chinese Mobile App (Part 1)

Editor’s Note: This is the first installment in our two-part blog series on mobile app marketing. Tuned in for more insightful and actionable tips. It can be overwhelming for overseas developers and publishers to sell their apps in China without a reliable, replicable strategy.

September 17, 2017
online marketing in china trends

3 Emerging China Online Marketing Trends to Watch Out

As we take a look at the China online marketing trends, it is fascinating to know how the internet ecosystem has improved over the past few years.

September 11, 2017
how does mobile marketing work in china

5 Mobile Marketing Strategies that Work in China

China is a mobile marketing trailblazer where many companies spend on advertisements to win the hearts of Chinese consumers.

September 7, 2017
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