Latest Blog


6 Popular Social Media Platforms in China

Looking into statistics, you’ll understand how the usage of Social Media in China is continuously growing. However, while many may argue, there is still quite a large standing of Chinese social media platforms. These differ from traditional platform often used worldwide.

August 16, 2017
Digital Marketing

Digital Marketing Trends in China

The Chinese digital landscape is quite unique and very different from the one in Western world. For instance, the platforms that users around the world have unlimited access to, such as Facebook, Instagram, Google, etc., are blocked in China.      

July 26, 2017
InnoDesign_Chinese DTP services

How to Promote Your Services in China Exhibits and Trade Fairs

If you’re planning to promote your products and services in China via exhibits and trade shows, one of the essential things you should consider is the professional translation of your documents and marketing collaterals.

July 25, 2017

How Can Agriculture Companies Use the Internet for China Marketing?

There are marketing opportunities at the intersection of agriculture, biotechnology, and China internet marketing. Targeted marketing strategy for Chinese customers is the key to make things happened, which includes translation, localization, and business development with cultural sensitivity to engage with the audience.

July 23, 2017

Building a Chinese Website – Some Key Elements

According to Investopedia, China is currently the second-largest economy of the world. It has seen massive growth in the technology sector in the past few years.

July 21, 2017
ecommerce in china and cashless society

3 Things to Know About China’s E-commerce and the Cashless Society

E-commerce is a way of life in China. Whether you need a new pair of shoes, a 21-inch TV, or a set of new clothes, Taobao, Tmall, and in-app online stores on WeChat are just a few taps away.

July 19, 2017

Ideas for Voiceover to Have Your Video Go Viral

A voiceover is an important element of a video – it can be the make or break deal. From Morgan Freeman’s charismatic voice in the documentary ‘March of the Penguins’ to the famous voiceover artist Don LaFontaine, we hear voiceovers in videos all around us.    

July 17, 2017
how wechat business works

4 WeChat Platforms for Companies and Developers (Part 3)

Editor’s note: This is the last installment of our blog series on WeChat and Chinese content. If you need help in Chinese translation, content marketing, and copywriting, you can read more here…

July 15, 2017
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