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targeted marketing

Tips for Website Localization

Localized websites aren’t only about simply translating a certain web page into another language. Localized websites often make the mistake of simply translating content in another language.

June 10, 2017
Business in China

4 Cultural Differences You Should Know Before Doing Business in China

The world’s second biggest economy is certainly a very appealing and opportune business destination. Whether you are on the lookout for outsourcing one of your business functions or penetrating into a new market, cross cultural awareness is an absolute necessity.

June 5, 2017
nsa-usa-government

Baidu vs. Google – Why Baidu Has the Competitive Advantage

While Google continues to serve in the capacity of an undisputed global market leader, Baidu, Inc has topped the game in China with a major 82% of the online search queries of the nation under it.

May 31, 2017
Language Barrier

Overcoming the Language Barrier When Expanding Overseas

Transitioning your brand into a foreign country is a challenging task in itself. Majority of the businesses spend a great deal of their time into the planning and strategizing process.  This is done to eliminate maximum hindrances along the way and to make sure that the entry into a new territory is hassle-free.

May 27, 2017
chinese millennials luxury brands

How Should Global Luxury Brands Engage with Chinese Millennials?

What does luxury mean for this demographic? Three words: elite, exclusive, and extravagant as Jing Daily put it. The millennials (also known as post-80s and 90s) are digitally connected more than ever.

April 25, 2017
Social Media Marketing

Chinese Social Media Marketing: Tips To Ace It

The power of social media cannot be stressed enough, whether it is used as a tool to market your product locally or across borders. China, ranked the second largest economy in the world has the world’s most diverse social network market.  

April 24, 2017
Chinese Voiceover

Mandarin and Chinese Voiceover: Setting the Tone for Your Business

An article published in Harvard Business Review states that 72% of internet users prefer surfing websites in their native language. Research has proved time and again that translating websites helps businesses expand their global reach, develop their clientele base and boost revenue.

April 22, 2017
mobile video consumption in china

Mobile Video Consumption in China is Experiencing Continuous Growth

Sohu, iQiyi, and Youku. These popular online video platforms are the go-to sites of millions of subscribers in the Mainland. Watching videos is pervasive that digital media has overtaken traditional media. eMarketer said adults spent an average of 3 hours and 5 minutes a day.

April 20, 2017
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