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Is Email Marketing Still Effective in China?

When it comes to reaching out to customers, brands are grappling with the question if email marketing is still effective in China. In this post, learn more about marketers and brands’ challenges in engaging with audiences through this channel and why social media should be used instead. Low Deliverability Rate Results in Low Open and […]

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RCEP Trade Agreement: Why Asia-Focused Strategies Are the Next Big Thing

Trade deals boost economies because of the benefits that members receive. If you’ve never heard of RCEP trade agreement, now it’s time to know more about its implications because analysts say it will change the trajectory of trades in Asia. This is one of the biggest deals ever signed in November 2020, and interestingly this […]

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China Search Engine Market 2021 – What Overseas Brands Should Know

As you start your new year, ramping up your SEO strategy for the China market is a top priority. As you all know, Google, YouTube, and a host of mainstream platforms and websites are inaccessible to Chinese consumers. That being said, Baidu remains on top as the go-to search engine platform. As of this writing, […]

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4 Ways to Get Your Marketing Materials Effective in China

Planning to launch your marketing campaigns overseas? If you’re targeting an enormous market like China, hard work and perseverance are indispensable to woo Chinese consumers’ hearts. From market research to launching ads, the process can be overwhelming if there are gaps between ideation to implementation. Moreover, if the in-house market team misses the most crucial […]

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Top 10 China Marketing Trends for 2021

China Marketing Trends 2021 – Are you ready for 2021? Despite COVID-19’s effect across sectors, the show must go on as global brands embrace the new normal. In this post, the LIMPID team has curated a list of the top 10 China marketing trends for 2021 to help you recalibrate your online marketing strategies. China […]

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