Our Blog

How Baidu Differs from Google: The SEO Perspective

If you just got your business website optimized for Google, you may easily fall for this: Website optimization process for Google is the same as optimizing your Chinese-language website for Baidu. It is not! Alright, we agree that there may be quite a few similarities, but the manner in which both these search engine giants […]

Learn More

Chinese Millennials and Their Online Behaviors

Did you know that Chinese millennials are often termed as ‘digital natives’? That’s because they have grown up alongside the advancement of latest technologies. It is worth noting that the Chinese 90’s millennials are now growing up. And now marketers need to learn about their preferences, tastes, and behaviors to help understand their purchasing patterns. […]

Learn More

3 Takeaways from China’s Recent Cyber Security Law

The China cyber security law was approved by the Chinese government on November 7th, 2016. The law is geared towards intensifying the control of state over the internet. Even though some of its stipulations weren’t new as they had been executed in an informal manner by a number of companies operating in China, the law […]

Learn More

5 Ways Beauty and Cosmetic Brands Can Thrive in China Internet

Cosmetic Brands in China – almost everything else is done online these days. Live streaming e-commerce, WeChat mini-programs, and group buying models are offering opportunities to brands to step-up online marketing activities. Brands can sell right off the bat as live streaming e-commerce platforms like Taobao Live, which is also featuring celebrities and influencers endorsing […]

Learn More

China Short Video Apps: Upgrade Your Online Marketing Strategies

COVID-19 crisis has hampered the business operations of several industries like aviation, hospitality, and tourism. But online activities remain unstoppable in China. While the pandemic is pushing people to embrace the new norms, contactless transactions are rampant across the country. Even during the pre-pandemic times, cashless payments using WeChat and AliPay were already the norms […]

Learn More