5 Reasons Why Fast and Professional Chinese Voice-over Services Are Still a Good Investment in 2024 and Beyond
In our rapidly advancing tech landscape, self-service solutions and generative AI have become the standard across various industries. But when it comes to Chinese voice-over services, investing in a professional and fast service remains indispensable.
China’s thriving economy and growing need for culturally-sensitive audio and video content make a fast and reliable Chinese voice-over service a competitive advantage for your business. In this blog, discover five reasons why investing in professional Chinese voice-over won’t just benefit you now but also in the long run.
1. Audio content like podcasts is in demand among the young audience
China’s online audio market is set to grow in the coming years as platforms enrich their content. Young people’s willingness to pay for knowledge also contributes to this growth. The industry has rapidly expanded, with revenue projected to reach 31.2 billion yuan ($4.5 billion) in 2022, up 41.8% yearly.
The number of podcast listeners is expected to rise from 570 million in 2020 to 690 million in 2022. There is significant potential for growth driven by user demand, content innovation, and various application scenarios.
More than 70% of users, especially younger listeners, aim to connect with like-minded individuals through online audio platforms. Additionally, there is an increasing willingness to invest in high-quality audio content.
2. Voice acting remains pervasive in animations, games, and movies
Voice acting is crucial in animated characters, expressing emotions and personalities. With the rapid growth of China’s animation and gaming sectors, there is an increasing demand for skilled voice performers to bring these characters to life.
Streaming platforms like iQiyi, Tencent Video, and Youku have intensified the competition for unique and high-quality content, including animated series, further fueling the need for professional voice actors.
Moreover, voice acting ensures consistency among characters and overcomes challenges like background noise. It is a convenient and cost-effective alternative to investing in expensive sound equipment.
3. Upskilling and corporate training among professionals is growing
China’s corporate training market is booming, growing at a CAGR of around 16% from 2017 to 2022. Fueled by economic development, government support, and digital transformation, it’s expected to reach a market size of USD ~ Bn by 2027. This growth reflects the country’s emphasis on skills development across industries.
Popular corporate training videos include product demos, social videos, how-to videos, explainer videos, and training videos. These videos effectively share business information, provide instructions, simplify complex concepts, and offer employee training.
B2B companies commonly create product demos and social videos to showcase features and engage with the audience. How-to videos provide step-by-step instructions, while explainer videos simplify complex concepts.
Training videos cover various topics, from technical to soft skills, supporting employees’ job performance.
4. E-learning videos are indispensable to the digital transformation efforts
The demand for educational videos in China has significantly increased over time due to technological advancements, changing learning preferences, and government initiatives. In 2010, only 8% of Chinese instructors used online instruction models.
However, this has changed dramatically. By 2021, over 80% of teachers in primary and junior high schools in China were utilizing information technology, including educational videos, in their teaching activities.
This growing demand is further fueled by increasing internet penetration rates and the adoption of smartphones as primary learning devices. By June 2023, approximately 71% of internet users in China had watched livestreams.
5. Chinese consumers will always prefer engaging and personalized videos regardless of form
The Chinese consumer market is rapidly evolving, embracing new retail models and entering a new phase of development. Personalized experiences are preferred by Chinese consumers, providing brands with a competitive advantage.
According to McKinsey & Company, 71% of consumers expect personalized interactions. The growth of new media, such as videos, livestreaming, and discount group buying apps, has transformed China’s consumer products sector.
New consumer brands effectively use these media platforms to engage with their audience.
As years go by, things are shifting at the speed of light. We have seen products and services shape and grow with the trends – and Chinese voice-over services are no exception. Chinese voiceover services not only remain omnipresent in the audio-visual world but also increase in value as new avenues like e-learning videos or corporate training come up.
It’s safe to say that investing in fast and professional Chinese voice-over services is still a good investment this year, especially when looking into the future years beyond 2024 and beyond. As technology advances, so does the appetite for rich, personalized content from customers who demand nothing less than perfection; this is why businesses should not lag behind when it comes to producing high-quality materials produced by professionals.
If you’re looking for an experienced team specializing in Chinese voiceover services with tailor-made solutions crafted according to your needs, LIMPID has got you covered.
The LIMPID team is experienced in creating high quality Chinese voice overs and digital marketing campaigns that consider how people’s brains work. Don’t hesitate to reach out if you need assistance with your next project!
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