Avoid These Crucial Chinese SEO Mistakes!
Chinese web spins around its own axis of specifications and technicalities. As a foreigner, you shouldn’t think for even one second that your content (the way it is now) will work perfectly for the Chinese market.
Chinese SEO has to be handled in a very explicit way. Here is a list of mistakes to avoid at all cost when creating content for Chinese SEO.
Long Website Loading Duration
One thing you have to remember about Chinese people is that they are hardly ever loyal to a certain brand. They like to keep their options open and keep on moving to the new things, as long as they work for them.
The same applies for websites. They will quit the site if it takes too long to load. They want instant access to everything, and if the website takes too long to load then they will shut it down knowing that there will probably be better alternatives. So make sure that your website loads up instantly.
Using Google Translate to Convert Your Website
This is probably one of the worst mistakes you can make. Google translate is hardly perfect. The translation will be of poor quality and might even be very confusing for the locals. Google translate also wouldn’t be add cultural references and local lingo.
The search engine that rules the Chinese web is not Google as you might expect, but Baidu. You can’t simply copy content from a website and use it for your own. Baidu will be able to detect the copied content and will immediately make your website inaccessible.
Chinese people want to be able to trust you and the things/services you are offering. They won’t be tempted to do either, if they think you have stolen someone else’s material.
Linking Blocked Websites
Chinese web is highly censored. If a website is blocked, then it will remain blocked no matter what you do. The funny thing is, if you so much as link a blocked site on your page then your website will be blocked too.
Avoid linking Youtube, Twitter, Facebook and Google. There are Chinese alternatives available for all of these, try one (or all) of them.
Number of Pages
Apparently, size does matter in China. The search engine Baidu lists your website according to the number of pages your website has. The more pages you have, the higher your rank will be. Websites with few pages aren’t considered relevant by Baidu, no matter how good your content is.
We, at Limpid Translation, offer you content localization that will fit into all the parameters of the Chinese web. We also offer the best English to Chinese translation and Chinese voice over services. To know more, contact us right now!