How Limpid can help with website translation and localization

As the world continues moving toward a globalized economy, the importance of internationalizing your online presence can no longer be addressed. 

If you are looking for an effective way to expand your business reach and boost engagement with potential customers outside of your local markets in 2023 and beyond, translating and localizing your website content into Chinese is necessary. 

From leveraging China’s tremendous population — 1.079 billion internet users — to entering lucrative new markets, there are countless benefits to creating a version of your website accessible in this language. Discover why you should translate and localize now to gain an edge over competitors later. 

1. Reach a billion new customers

As of June 2023, China’s internet population reached 1.079 billion users, with an internet penetration rate of 76.4 percent of the total population. This vast user base presents a massive opportunity for businesses to attract new customers by catering to their language and cultural preferences.

When we offer product information in the local language, it builds trust and credibility. It deepens engagement, leading to higher conversion rates and customer loyalty. Localization is more than just translation. It adapts content to local and regional expectations and realities, ensuring the website resonates with the Chinese audience. 

By doing this, brands create a more personal connection with customers and show that they understand their needs and preferences.

2. Gain visibility on local search rankings

Baidu, the leading search engine in China, holds a staggering market share of over 78% (as of February 2021). To gain visibility and attract Chinese users, businesses must optimize their websites for Baidu. 

Its search algorithm places significant importance on Mandarin Chinese content tailored for the local audience. Remember, appealing to Baidu means connecting with millions of potential users. 

Moreover, Baidu tends to favor its own online properties in its search results, such as the Baidu Zhidao Q&A platform and the Baijiahao blogging platform. It considers various factors when determining the ranking of web pages, including keyword density, user experience, page load speed, and content localization. 

To optimize a website for Baidu, businesses should focus on providing high-quality, localized content in Simplified Chinese, ensuring fast page load speeds, and obtaining backlinks from reputable Chinese websites. 

3. Show respect 

Traditional Chinese culture places great importance on respect, courtesy, and modesty. By localizing your website, you demonstrate an understanding of and respect for these values, which can help you connect with the Chinese audience more effectively.

Chinese consumers have unique preferences and shopping habits. Localizing your website allows you to cater to these preferences, which can lead to increased trust and a better overall customer experience. In fact, a survey in 2020 showed that around 66% of Chinese respondents preferred to buy products from local brands. 

Showing respect and politeness is essential when communicating in China. By localizing your website, you can ensure that your content and messages align with Chinese etiquette, making your brand more appealing to the Chinese audience. 

4. Increase conversion rate

Localizing your website allows you to reach a larger audience in China, leading to increased traffic and potential customers. 

Localization ensures that your website caters to the preferences and expectations of Chinese users, making it easier for them to navigate and understand your content. This can lead to a reduced bounce rate and improved conversion rates.

Studies have shown that localized content can increase website conversions by up to 70%. By providing a seamless and culturally appropriate user experience, you can significantly improve your conversion rates in the Chinese market.

5. Strengthen competitive advantage

If your main competitor does not have a localized website, you instantly have an advantage by offering a website in the native language of Chinese users. This can lead to increased user engagement, brand loyalty, and, ultimately, higher sales.

With billions of people speaking Chinese, localizing your website can help you tap into this vast market and capture a larger share than competitors who do not cater to this audience.

How Limpid can help with translation and localization

To sum up, as businesses look to internationalize in the next few years, having a website with the perfect translation and localization into Chinese can be an invaluable opportunity. 

Companies could reap immense benefits from reaching a billion new customers, drastically improving their local search rankings, convention rate, and competitive advantage. 

By hiring professional translation and localization services, companies can ensure that they capitalize on the full potential of this online marketing strategy.

So don’t hesitate – time is running out. 

Contact us today and get your custom proposal for your business on translation and localization. Let’s work together to ensure you don’t miss any exciting opportunities for growth in 2023 and beyond.