Localizing Website to Chinese: Two Indispensable Matters to Consider

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When doing business in China, it’s essential to consider the culture and language. Like any other global market, localizing your website to Chinese is key to engaging with potential Chinese customers.

But what are the two most important aspects of localization to focus on? And how can you make sure your website is ready for the Chinese market? Keep reading for answers to these questions and more.

China is a massive country with over 1.4 billion people, full of potential and opportunities. If you’re looking to do business in China or already doing so and want to improve your results, read on – this article is for you! We’ll be discussing two essential aspects of the website from a technical perspective.

Localizing Website to Chinese

#1 Invest in a Mobile Responsive Chinese Website

The percentage of internet users in China is growing every year, and mobile devices are becoming the primary way people access the web. As of this time of writing, there are more than 1 billion registered mobile users.
If you want to reach Chinese consumers, it’s essential to have a mobile-responsive website version. In fact, the mobile version is more important than the web version.
A mobile-responsive website automatically adjusts to fit any device’s screen size, making it easy for users to navigate and purchase your products or services. The mobile version must work well on all common devices in China, with good navigation for mobile users, an easy menu, and lightly constructed websites so it can be loaded fast and quickly on mobile phones.
Investing in a mobile-responsive Chinese website is a smart way to reach a growing market and boost your sales.
Here’s what you need to do:
  • Check the Web Development’s Mockups – If you haven’t done any mockups for the Chinese website, this is the best time to do so. Mockups are the final drafts of what a live page looks like. You can work with the development team and tell them the improvements and feedback for each page.
  • Test Every Screen Size – there are different sizes of mobile screen resolution. You can check the staging site and test all the pages – check how they look on various mobile devices, especially Android devices, as these are widely used among Chinese mobile users.
  • Localize Even the Smallest Elements – never miss a chance to localize small elements, whether a format of the date, embedded maps (use Baidu maps instead of Google maps), prices, and even payment methods.

#2 Ensure That Your Website Isn’t Blocked in China

The country’s Great Firewall mustn’t block your website. Ensure that the backend of your website has clean codes so you won’t be missing a ton of website traffic in the long run.

Here’s what you need to do:

  • Host Your Website in China or Hong Kong – you will find many hosting companies offering these services, or you may also ask the LIMPID team for help in this area. Some of the benefits of hosting it in China or Hong Kong is low latency, high availability rate or uptime, and faster loading time.
  • Avoid YouTube videos and Google Codes – the video platform isn’t available in China, so look for other options such as iQiyi or Youku Tudou for your videos. Put off your Google codes on your Chinese website so local search engines won’t index them. When you have YouTube or Vimeo videos embedded on your website, China’s Great Firewall might block your site.
  • Try a Website Checker – website checkers will let you know if your website is unavailable in China. An example of this is the Great Firewall of China Test, and enter your website URL and hit the test site button. You may also visit an updated list of blocked websites and apps on Travel China Cheaper.

Localizing Website to Chinese: Final Thoughts

If you want to make sure your website is accessible in China and looks great on mobile devices, then you need to work with a team like LIMPID.

We have the experience and expertise necessary to take your website localization project from start to finish, ensuring that all the details are handled correctly so that you can focus on what’s important – running your business.

Contact us today for a free consultation, and let us show you how easy it is to reach Chinese consumers effectively.


And if that’s not enough, our team at LIMPID can provide marketing and sales support to make sure your products take off in China. Contact us today to learn more.

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