Chinaʻs Online Education Sector Is Booming: What Are The Opportunities?
Coronavirus vaccines are already available in other parts of the world, spurring economic recovery and hope across nations. However, according to a senior Singaporean minister, the pandemic could last four to five years, which is why adapting to the new normal can help businesses thrive in these uncertain times, including academic institutions and the education sector.
For instance, in China, online education is booming, and universities are embracing technology to move forward to ensure students can maximize the time and tools as they learn continuously from home. Although it’s back to normal in Mainland, online learning will likely stay. Below here are the developments happening at the intersection of education, e-learning, technology, and COVID-19.
China’s Online Education Sector’s Growth Is Driven by COVID-19
China’s Online education sector has been experiencing tremendous growth over the past decade. While this approach isn’t for everyone, the pandemic has disrupted face-to-face classes, leaving students no choice but to go online. Moreover, COVID-19 is driving the market’s growth, and it’s projected that it will be an opportunity of $100 billion by 2026.
Tech giants like Baidu, Alibaba, and Tencent have also seized the opportunity in this sector. For example, Baidu-backed Zuoyebang, an online tutoring platform that uses AI and machine learning to help students in their assignments, raised funding in 2020.
Students Embracing Technology More Than Ever
The new normal for students and learners even in a post-pandemic era is online-and-offline integration. Academic institutions and private companies that offer courses and modules find themselves developing promising ways to make learning effective. Nothing will ever replace the face-to-face and physical interaction between teachers and students, especially in medicine and healthcare.
However, embracing technology is necessary during these times, from video meetings to online presentations and recitations. Moreover, parents also are signing up their Chinese parents are signing up their children for online tutoring to supplement their education at home. In contrast, English and Mathematics are popular online courses among students.
China’s Online Education Sector: A Greater Optimism for Ed-Tech Companies
These changes in the education sector send a greater optimism for education-technology companies that offer various services to cater to the needs of schools and students. For instance, face-to-face teaching and tutoring can be integrated into the online experience for learners. Companies develop tools and technologies to make the experience fun and engaging via gamification. Students enjoy a game-like design and experience on the platform while learning the concepts from videos and chats.
There is still so much to explore in this sector, which gives ed-tech companies more opportunities to tap the Chinese market, including those based overseas.
E-learning is here to stay, and if you’re in this industry, you can tap the growing China market through the internet. Content for students is accessible these days, and if you want to stand in the crowd, applying translation and localization strategies for your platform can help you reach out to more learners online. Let us know how LIMPID can help you localized your software, websites and applications, Mandarin Voice-Over and other services to improve your customers’ learning experience.