Tips for Effective Chinese Translation
“Every language is a world. Without translation, we would inhabit parishes bordering on silence” – George Steiner
More than the process of translating words in one language to another, translation is art of connecting and communicating people across borders, culture and traditions. Translation allows people to interact and bridge gaps that exist between diverse nations.
In the urge of expanding into foreign markets, businesses prefer entering china as it tops their priority list. In doing so, businesses avail the services of Chinese translation companies. Nonetheless, every translation company is not an ace in its job. In order to translate local content into Chinese effectively, read on some of the important tips stated below:
1. Understand Your Target Market
First and foremost, obtain as much information about your target market as you can. This helps you to localize your website and business content effectively. If you are seeking to enter Chinese markets that are extended to Taiwan and Hong Kong remember that they speak different Chinese dialects and mandarin and Cantonese are merely two of the various Chinese dialects. Think about your target audience carefully to avoid hazardous consequences of improper translation mistakes.
2. Avoid Straight Translation!
Chinese translators who translate content word-by-word end up providing translated content to businesses that is of no use. In order to make a company’s marketing campaign attractive and worthwhile in new markets; effective translation plays a vital role. A good translator will focus on putting across the company’s message and instill the core idea among the target audiences rather than doing simple and straight translation. Remember, that you want to deliver your message across not just translate words.
3. Using Chinese Idioms and Proverbs
Nothing will persuade a Chinese audience more than an advertising content that has famous Chinese idioms and proverbs. Even in the local ad campaigns, the marketers ensure that age-old idioms and proverbs are used carefully to attract Chinese audiences. A good Chinese translator will have complete knowledge of this old, national heritage of China and will incorporate them in the translated content precisely.
4. Opt For Professional Services
You will find various Chinese translators who would be willing to translate your business content in unrealistically cheap rates. It is easy to predict the quality of content that will be produced at such rates. Therefore, it is advised to avail the best Chinese translation services for your business that possesses great expertise and diversified experience of many years.
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