4 Interesting Facts We Found Out About Chinese Consumers!
If you run successful business operations in your domestic country, you know just how imperative it is to take the next step by entering a highly lucrative market like that of China’s. But before you do that, you need to be aware of the basic profile of Chinese consumers!
So let’s take a look!
Declining Levels of Brand Loyalty
Gone are the days when Chinese consumers were loyal to one or two brands. Now, they’re increasingly interested in buying brands referred by their favourite influencers. Whether it’s a skin care line or herbal tea brand, Chinese consumers are willing to splurge if the influencer says the product is worth their while.
To break into the Chinese market successfully it’s essential for you to use KOL marketing strategy. After all, Chinese consumers place heavy emphasis on brand reputation! So if the reputation is good, you’re good to go!
If you’re an unconventional brand, good news—Chinese consumers are becoming quite adventurous! No longer trapped by the shackles of conformity, people in China have only recently started to shed the skin of sameness in favour of their unique individuality. And what better way to capitalize on it then by marketing your unique product in China! From pricey dog clothing brands to plus-sized women clothing, you can easily reach your target audience through mobile marketing. So make sure you’re aware of how to run successful advertising campaigns on platforms like WeChat and TikTok.
Increasing Aging Population
China’s population is aging. According to the Times Magazine, by the year 2050, over 330 million people will be over the age of 65. This emerging market for seniors, therefore, poses a lucrative opportunity for many brands.
So if you want to stay ahead of the trend, make sure you diversify your products for the senior population. This way, you’ll be able to gain a strong brand presence in the Chinese market.
Willingness to Spend
Whether it’s a packet of sticky rice or root beer, Chinese consumers are willing to spend their cash on good quality products. Therefore, as long as you have superior quality products and services, you won’t have to worry about not having consumers.
Make it a point to emphasize on your product’s unique selling point through the social media platforms and mobile marketing channels. Similarly, you can also enlist famous Chinese influencers to review and endorse your brand and its unique selling point.
If you’re interested in tapping into the Chinese market, get in touch with the LIMPID Translations. Whether you’re looking for English-to-Chinese translation services or online marketing solutions, our team of professionals has you covered!
For more information, contact us today!