Tips on Creating the Perfect Website for Your Chinese Clientele

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Creating a website is a milestone for a company. It allows consumers and clients to contact the company or purchase goods and services directly from its site. In the digital age, consumers often search for websites to get an idea of the products a company offers.

But building an excellent website isn’t a small task. It needs to be user-friendly and aesthetically appealing too. The problem becomes even harder when you’re creating a website for a foreign audience.

If you’re setting up a business website in China, here are some tips on creating a website for your Chinese clients:

Use of white space

Most western websites incorporate a simple design and have easy to access links. There’s ample white space on each page to make it easy to read. Chinese websites, on the other hand, tend to be more cluttered. They’re built to utilize as much web-space as is available on each page. As a result, large chunks of information and advertisements fill up the page.

Navigation layout

Western websites keep navigational items and menus to a minimum. These direct users through the website easily so there’s no confusion. Chinese websites integrate a lot of navigation into their menus. Their menus include general categories and shortcuts too. These links open in new windows to help users easily compare information.

Chinese websites have collapsible menus—just like their Western counterparts—but they use horizontal website menus, in place of the regular vertical drop down menus. This can change the aesthetic of your website in a major way.

Color schemes used and visuals

Western websites generally have a minimalist look. They use muted colors, white space, and broken up chunks of information that are easy on the eyes. Chinese websites use bright colors, flash animated content, and pictures. These features are appealing to the Chinese audience and intrigue them, making them more engaged.

QR codes are a must

The QR code first came into existence in China. In 2014, the first self-service QR code reader came out too. There’s no denying that China loves using QR codes. Chinese websites feature a QR code on their homepages to seamlessly integrate with smartphones. A scan of the code gives users more information about products and updates on discounts as well.

Chinese search engine optimization

Just like China has its own social media platforms, it also has its own search engines too. Baidu is the most prominent search engine used in China and therefore SEO strategies need to focus on it. This search engine favors local results and servers. This applies to domain names as well. The ‘cn’ domain name takes precedence.

LIMPID offers internet marketing services and professional Chinese translation. Our company also provides expert English to Chinese translation, mobile marketing, copywriting, web design, and more.

Contact us at +1-877-574-2407 for online marketing services.