Chinese E-Commerce Festivals You Need To Mark In Your Diary
The Chinese lunar calendar decides the auspicious dates for transitional festivals and celebrations.
With many festivals characterized by themes, traditional celebrations have a historical and cultural significance to them.
In modern times, these special days have been capitalized by businesses with discounts and sales on various products and services.
Here is a complete guide on all the festivities celebrated in China and the important dates that businesses can use to earn increased sales and profit.
January and February: New Year/Spring Festival
With the Chinese New Year approaching, the time between January 21st and February 20th is ideal to launch discounts and sales on e-commerce sites.
A time to celebrate family and welcome the color and brightness of Spring, businesses can earn billions of profit with sales lasting for weeks. Fresh produce, food, toys, ornaments, and tech home appliances are all in demand during this time.
February 14: Valentine’s Day
Celebrating romance and love, the 14th February Valentine’s Day is a great opportunity for makeup, chocolate, perfume, and electronic retailers to increase sales.
March 8: International Women’s Day/ Queen’s Day
With China celebrating Women’s Day since 1949, retailers have recently begun to capitalize on the holiday and have renamed it Queen’s Day.
While trying to distinguish itself from global competitors, the commercial event has gained momentum in China with its joyous spirit celebrating women.
12 May: Mother’s Day
While the children gift their mother traditional flowers and carnations on Mother’s Day, modern retailers advertise technological equipment and tools as ideal gifts for mothers.
With more and more people seeking smartphones, children turn to online portals like Alibaba and Tmall to purchase mobile phones, smart TVs, and cleaning robots as gifts.
1 June: Children’s Day
Alibaba and other e-commerce giants have successfully marketed Children’s day as a means to gift children special gifts.
Parents are excited to buy books, games, toys, and clothes for their children and similarly, the kids look forward to receiving them.
17 June: Father’s Day
While not a very popular holiday in China, Father’s day is slowly gaining momentum in the e-commerce market. Like Mother’s Day, it offers similar sentiments to appreciate the role of fathers with gifts like smartphones, TV, and computers.
Mid-August: School Day Promotion
With the school year starting in September, August is a great time for retailers to market school supplies at discounted prices and offer bundle offers on stationary, shoes, clothes and snacks.
11 November: Singles’ Day
Beginning on the eve of 11th November, Singles day has been popularly advertised as an anti-Valentine’s Day celebrating the singlehood.
11.11 has seen a frenzy of sales and profits with millions earned by e-commerce giants like Alibaba.
23 November: Black Friday
In China, Black Friday isn’t as big a deal as it is in the West. Yet, Chinese retailers offer splendid offers and discounts, especially on foreign items.
With the spirit of Christmas steadily growing in the Chinese market, Chinese brands have used the unofficial holiday to gain profits on sales.
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