How To Set Up WeChat Official Account for Companies Outside of China
Social media platforms such as Facebook, Twitter, Google+, LinkedIn, and YouTube are the common digital marketing tools for overseas companies to promote the products and services. These are no-brainers for online marketers, and with a well-planned strategy, they can achieve the desired results. However, in China, we use different channels—these are the websites that Chinese consumers and often visit such as Weixin (WeChat), Weibo, Yukou Tudou, and QQ. As of press time, WeChat users have reached more than 1 billion monthly active users. Overseas companies might be wondering how they can use these services to reach out to Chinese consumers. However, there are some important notes to keep in mind if you want to use Weixin, which is re-branded for its international name as WeChat.
- Companies outside of China can apply for WeChat Official Account.
- Registered users of the Chinese version don’t have access to official accounts registered outside of China.
- Registered users of the international version can access Chinese and non-Chinese official accounts.