How Businesses Can Effectively Penetrate Into the Chinese Market
The time to expand your business in China is now. They have the world’s largest population, have incredible economic growth and their population loves consuming goods. Their consumption is in trillions of US dollars, and is expected to expand even more in the future.
The decision to expand into Chinese markets can hardly go wrong.
However, expanding into China comes with its own unique set of challenges. Businesses will need to formulate their business strategy in a way that best appeals to the Chinese consumers.
Here are some tips that will help Chinese consumers formulate effective marketing strategy to penetrate into the Chinese market:
Localizing the Website
Any business that is looking to launch its ecommerce website in China should have a localized version of the website. Localization does not merely mean translations created with the help of a translation tool.
There are lots of things that should be considered, such as local preferences and cultural accuracies. The website should appeal to the Chinese audience and should be easy for them to use.
For this, businesses need to hire professional Chinese localization services.
Localizing the Mobile App
The number of mobile phone users in China stand at 1.48 billion in China, and nearly half of them use internet only through their phones. This is why a winning strategy is the one that incorporates mobile along with website.
Having a localized mobile app for Chinese market is tricky, as Google Play Store doesn’t work here. There are various alternative app stores in China that mobile phone users access, which must have the companies app in them so that the customers can download.
Leveraging Chinese Social Media Network
The use of mainstream social media networks such as Facebook, Twitter, and Google+ isn’t very extensive in China. They are used in some parts of the country, but businesses can’t reach the wider audience through them.
This is why leveraging the local social media networks is important. Some of the most extensively used social media networks in China include RenRen, Weibo, WeChat, DouBan and so on. All these networks function differently and have a different set of audiences, which is why businesses should study which of these networks will work best for their products and then prepare a strategy accordingly.
More Focus on Ecommerce
Even the businesses that aren’t into ecommerce should consider launching into ecommerce as Chinese consumers love shopping online. Ecommerce sales in Chinese markets stand at around $1.1 trillion, and is expected to increase by 40% by 2021.
Businesses that aren’t focused on ecommerce are going to miss out on this major business channel and aren’t likely to grow as fast as other businesses. Having an own ecommerce store isn’t always necessary. Businesses can also sell their products on other ecommerce stores. Whatever, the case may be, businesses should ensure that they are tapping into the power of ecommerce in some way or another.
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