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Our Blog
What Value Do Professional Chinese Medical Translators Bring To Business?
The health care in China is one of the ‘unchartered waters’ according to the global research firm, McKinsey & Company. Forbes contributor, Jack Perkowski labeled the industry as “A Trillion Dollar Industry in the Making.” It’s not surprising that many foreign companies are taking advantage of this opportunity despite the uncertainties of long-term operations. Regardless […]
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5 Chinese Social Media Sites to Explore for Global Marketers (Aside from WeChat) Part 1
Digitally-savvy. Always connected. Updated. These three words describe Chinese netizens. As a global marketer, you can start building your online presence in these social media sites. WeChat, the ubiquitous, all-around mobile app will always remain indispensable. But there are also other ways to ensure you get to engage with your audience online. Facebook, Twitter, YouTube, […]
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4 Trends Shaping Retail and Consumer Products In China
China’s leading global e-commerce market is perhaps one of the most dynamic retail markets in the world.
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China Web Localization: Most Challenging Tasks
Localization is an integral part of the marketing efforts regardless of the company’s size. Whether it’s an established enterprise or a small startup business, in pursuit of taking a new direction to overseas markets like China, localizing a website to Chinese (Simplified or Mandarin) is one of the most effective ways to get high conversion […]
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Tips on Successful Social Media Marketing in China
While the rest of the world relies on social networking sites like Facebook and Twitter to connect with people and businesses, Chinese customers have no accesses to these common international social media platforms.
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